Logo for Shimano Trail Born – A global initiative launched by Shimano in 2024 to support the development and maintenance of mountain bike trails worldwide. Through the Trail Born Fund, Shimano has committed $10 million over a 10-year period to fund trail building, maintenance, and advocacy projects. Working directly with Shimano, I helped shape both the overall concept and the brand identity, from the wordmark to guidelines built to feel authentic to each trail rather than a corporate overlay.
