Shimano GRX Di2 Launch

For the launch of Shimano’s GRX Di2 1×12 groupset, we shot on location in the Big Bend and Terlingua region of Texas — rugged, remote terrain that matched exactly what this product was built for. The campaign ran across video, print, social, event, and out-of-home, giving the launch a consistent presence wherever a rider might encounter it, on the road or off.