Deep in the piney woods of East Texas, a boy grew up curious and creative. Art was in his DNA, and by high school he already knew he wanted to be an artist. A scholarship took him to Kilgore College for drawing and painting — until a class called ‘Computers in Art’ changed everything. That’s also where Caleb discovered Raygun Magazine and David Carson. He changed his major, lost the scholarship, and traded a paintbrush for a computer mouse. This was 1997, and Photoshop 4.0 was all the rage.

Fast forward a few years, Caleb moved to Denton, Texas to finish his degree at The University of North Texas College of Visual Arts & Design. Since then he’s worked at a handful of agencies big and small — TM, The Integer Group, Publicis/Hawkeye, Rockfish Interactive, and for 12 years at VML, where he was a Director of Product Experience Design, leading design teams and cooking pancakes once a month for the office.

Outside of work, Caleb is involved in a few organizations close to his heart:

When he’s not doing that, he’s likely out on a mountain bike, gravel bike, or bikepacking trip as an ultra-endurance competitor, or out fly fishing somewhere.

“He genuinely cares about the people on his team. He shields them from noise, advocates for them when it counts, and creates an environment where people feel supported.”

— J.J, Associate Director Experience Design

“His breadth and depth of design, theory, application, and implementation are unmatched. He designs with purpose and with excellence.”

— K.W., VP DXE

Brands
Served
  • Workday
  • Red Bull
  • FedEx Office
  • Miller/Coors
  • American Airlines
  • Nationwide Insurance
  • 7-Eleven
  • Slurpee
  • Microsoft
  • Murphy USA
  • Shimano
  • Coca-Cola
  • Intel
  • Pizza Hut
  • Sam’s Club
  • AT&T
  • Nutella
  • Colgate/Palmolive
  • Capital One
  • Fossil
  • Bell Helicopter
  • Kimberly-Clark
  • Texas Tourism
  • metroPCS
  • TMobile
  • ConEdison
Brands
Served
  • Workday
  • Red Bull
  • FedEx Office
  • Miller/Coors
  • American Airlines
  • Nationwide Insurance
  • 7-Eleven
  • Slurpee
  • Microsoft
  • Murphy USA
  • Shimano
  • Coca-Cola
  • Intel
  • Pizza Hut
  • Sam’s Club
  • AT&T
  • Nutella
  • Colgate/Palmolive
  • Capital One
  • Fossil
  • Bell Helicopter
  • Kimberly-Clark
  • Texas Tourism
  • metroPCS
  • TMobile
  • ConEdison
Areas Of
Expertise
Industries
  • Telecom
  • CPG
  • Wealth and Wellness
  • Outdoors
  • Food and Beverage
  • Pharma
  • Travel
  • Technology
Skills
  • Creative Leadership
  • UX/UI
  • Content Strategy
  • Design Systems
  • Branding
  • Typography
  • Education
  • Apparel
Areas Of
Expertise
Industries
  • Telecom
  • CPG
  • Wealth and Wellness
  • Outdoors
  • Food and Beverage
  • Pharma
  • Travel
  • Technology
Skills
  • Creative Leadership
  • UX/UI
  • Content Strategy
  • Design Systems
  • Branding
  • Typography
  • Education
  • Apparel