Given less than 72 hours to concept and prototype a future-forward vision for Intel.com — the brief, verbatim: “Just make it fucking cool” — I led the narrative direction for a new platform centered on Intel’s commitment to AI, built through scrollytelling.
Intel’s existing site felt dated and, honestly, brandless — no real flow, with content buried three or four clicks deep before users could find what they needed. I designed in dark mode so Intel’s signature blue could carry the hierarchy and let the palette breathe, then built the scrollytelling moment around Intel’s push to bring AI to the forefront of chip design — a way to make that story feel immediate rather than stated. Every section was restructured to get users to key information faster, with fewer clicks and a clearer path through the page.
