This homepage refresh for Stasher Bags, completed while at VML in 2026, was built entirely within their existing CMS and component library on a short launch timeline. Rather than a full redesign, the goal was to get a meaningfully better experience live fast, with no new development work required.
Working within existing modular components, I focused changes on hierarchy and flow. That meant a clearer value proposition up top, shop-by-need category tiles, a real-customer review carousel, and a tightened best-sellers grid, all using components already in the system.
