Deep in the piney woods of East Texas, a boy grew up curious and creative. Art was in his DNA, and by high school he already knew he wanted to be an artist. A scholarship took him to Kilgore College for drawing and painting — until a class called ‘Computers in Art’ changed everything. That’s also where Caleb discovered Raygun Magazine and David Carson. He changed his major, lost the scholarship, and traded a paintbrush for a computer mouse. This was 1997, and Photoshop 4.0 was all the rage.

Fast forward a few years, Caleb moved to Denton, Texas to finish his degree at The University of North Texas College of Visual Arts & Design. Since then he’s worked at a handful of agencies big and small — TM, The Integer Group, Publicis/Hawkeye, Rockfish Interactive, and for 12 years at VML, where he was a Director of Product Experience Design, leading design teams and cooking pancakes once a month for the office.

Outside of work, Caleb is involved in a few organizations close to his heart:

When he’s not doing that, he’s likely out on a mountain bike, gravel bike, or bikepacking trip as an ultra-endurance competitor, or out fly fishing somewhere.

“He genuinely cares about the people on his team. He shields them from noise, advocates for them when it counts, and creates an environment where people feel supported.”

— J.J, Associate Director, Experience Design, VML

“His breadth and depth of design, theory, application, and implementation are unmatched. He designs with purpose and with excellence. He designs with purpose and with excellence.”

— K.W., VP DXE

“What sets Caleb apart is his ability to build genuine, trust-based client relationships. He’s calm and composed in high-stakes moments, enabling effective collaboration and productive decision-making. Clients don’t just respect his work, they trust his partnership. Beyond his creative excellence, Caleb demonstrates real care for quality and people. He’ll advocate for taking the time to “make it right” rather than rushing work out, and as a people leader, he provides actionable feedback that helps his team create more impactful work.”

— J.F, Executive Creative Director, VML

“I’ve worked alongside Caleb in both wonderfully collaborative and highly challenging client scenarios. He’s never failed to perform as a top notch partner and fantastic creative director. Together we designed and executed everything from a multi-year creative platform to tactical campaign executions – and Caleb has never failed to deliver outstanding work on time every time. 10/10 recommend without reservation and 10/10 will jump on any opportunity to work together in the future.”

— J.G, Chief Connections Officer, VML

Brands
Served
  • Workday
  • Red Bull
  • FedEx Office
  • Miller/Coors
  • American Airlines
  • Nationwide Insurance
  • 7-Eleven
  • Slurpee
  • Microsoft
  • Murphy USA
  • Shimano
  • Coca-Cola
  • Intel
  • Pizza Hut
  • Sam’s Club
  • AT&T
  • Nutella
  • Colgate/Palmolive
  • Capital One
  • Fossil
  • Bell Helicopter
  • Kimberly-Clark
  • Texas Tourism
  • metroPCS
  • TMobile
  • ConEdison
Brands
Served
  • Workday
  • Red Bull
  • FedEx Office
  • Miller/Coors
  • American Airlines
  • Nationwide Insurance
  • 7-Eleven
  • Slurpee
  • Microsoft
  • Murphy USA
  • Shimano
  • Coca-Cola
  • Intel
  • Pizza Hut
  • Sam’s Club
  • AT&T
  • Nutella
  • Colgate/Palmolive
  • Capital One
  • Fossil
  • Bell Helicopter
  • Kimberly-Clark
  • Texas Tourism
  • metroPCS
  • TMobile
  • ConEdison
Areas Of
Expertise
Industries
  • Telecom
  • CPG
  • Wealth and Wellness
  • Outdoors
  • Food and Beverage
  • Pharma
  • Travel
  • Technology
Skills
  • Creative Leadership
  • UX/UI
  • Content Strategy
  • Design Systems
  • Branding
  • Typography
  • Education
  • Apparel
Areas Of
Expertise
Industries
  • Telecom
  • CPG
  • Wealth and Wellness
  • Outdoors
  • Food and Beverage
  • Pharma
  • Travel
  • Technology
Skills
  • Creative Leadership
  • UX/UI
  • Content Strategy
  • Design Systems
  • Branding
  • Typography
  • Education
  • Apparel