Shimano Gravel

GRX is Shimano’s line of gravel-specific components. GRX lives and breathes unity. How components come together to create unsurpassed performance and reliability. How people come together to create a vibrant, inclusive sport. And how components and people can come together to break records, barriers, and expectations.

With Creative Director/Writer JT Steinert We developed a completely new identity and position for Shimano GRX.